This study was carried out by ‘Michlol’- the Assessment and Measurement Unit of the Shalem Fund
Legislation on the rights of people with disabilities, as well as the prevention of discrimination in the United States (ADA and WIIA) and the United Kingdom (DDA), has made the business community more aware of consumers with disabilities and an increase in their scope. Likewise, legislative actions have created greater openness in these countries to accessibility of buildings and media for people with disabilities, which enable this population to purchase and be part of the consumer culture in the country, similar to the whole of society.The purpose of this research review was to understand and provide examples of how the wider use of representations of people with disabilities in advertising in the various media may contribute to changing public attitudes towards people with disabilities, removing barriers and integrating people with disabilities into society.
To read the full Review in Hebrew press here
People with intellectual developmental disabilities
Attitudes and social perceptions
Legislation and rights
Shalem Fund study